The 2023 6th session of the Intellectual Property Manager meetings, hosted by the CEIPS, organized by Shenzhen Tiance Science and Technology Innovation Research Institute and Chief Intellectual Property Officer, and co-organized by Guangdong Knowledge Economy Development and Promotion Association, was successfully held in Guangzhou on December 1.

The salon with the theme of "New Challenges of Enterprise Intellectual Property Management under the new situation" actively registered and invited the vice presidents, dean of innovation research institute, director of intellectual property and chief technology officer of nearly 20 well-known enterprises, including the former judge of Guangdong Higher People's Court, Kugou Music, Ehang, Aofi Animation, Sophia Home, Mingso, Huya Live, Hengjie Bathroom and Future Wear Participation of supervisor and legal director.

Jointly discuss the new situation, new problems and new challenges in the field of intellectual property, as well as effective ways and methods for enterprises to cope with and improve the level of intellectual property management.

With the acceleration of global economic integration, in the tide of global economic development, the importance of intellectual property rights is becoming more and more prominent.It is not only the concentrated embodiment of innovation achievements, but also an important weapon for enterprises in the global market competition.

When conducting business activities and investments worldwide, enterprises need to understand and comply with the IP laws and regulations of different countries and regions, which not only requires enterprises to have professional IP management capabilities, but also requires in-depth understanding and keen insight into the global market.

However, the challenges of intellectual property protection and layout brought by economic globalization, as well as the pressure of intellectual property protection brought by the development of open economy, make enterprises face severe tests in intellectual property management.

Since the 18th National Congress of the Communist Party of China, the state has actively promoted the promotion of the commercial value of intellectual property rights, encouraged enterprises to strengthen independent innovation and technology research and development, and promoted the deep integration of intellectual property rights and industrial development. With the intensification of market competition and the continuous progress of science and technology, the importance of intellectual property rights has become increasingly prominent. Enterprises obtain commercial benefits through technology transfer, licensing and other means. At the same time, intellectual property can also be used as a financing tool to help enterprises obtain financial support, further expand market share and enhance brand influence.

Intellectual property can exert its long-term value and vitality only when it is combined with commercial interests. Intellectual property is not only the product of innovation and creativity, but also an important driver of business development and market competition. Therefore, the combination of intellectual property and business interests is the key to realizing the long-term value and vitality of intellectual property.

With the complex and changeable international situation and the deepening of our country's reform and opening up, there are often many complex problems and uncertainties in the field of enterprise intellectual property and legal management. However, the introduction of new policies often brings opportunities for technological innovation and business model change. Enterprises need to constantly pay attention to policy changes and seize new business opportunities in order to achieve their own innovation and development.

Enterprises need to establish a sound intellectual property and legal management system, which is conducive to better cope with the challenges brought by policy changes. At the same time, it is also necessary to pay close attention to changes in policies and regulations and seek opportunities for innovative development. And establish a risk assessment and response mechanism, timely discover and respond to potential policy and regulatory risks, and do a good job in enterprise compliance management.

With the intensification of market competition and the improvement of intellectual property protection awareness, the number of commercial rights protection cases of enterprises has gradually increased. These cases often involve multiple intellectual property rights and parties, which brings great pressure and challenge to the court's trial and judgment. Therefore, many courts have taken a series of measures to reduce the case volume of enterprise commercial rights protection, so as to optimize trial resources and improve trial efficiency.

Traceability management of reducing case volume. It means that the court will pay more attention to the tracing and investigation of the source of cases, and strengthen the supervision and review of business rights protection. At the same time, the definition of commercial rights protection will also be distinguished, so as to more clearly define the scope and legality of commercial rights protection. These new policy changes will bring more challenges and opportunities to business rights protection.

On the one hand, the policy change will raise the threshold and cost of business rights protection, making business rights protection behavior more standardized and strict. On the other hand, policy changes will also provide more opportunities and space for business rights protection, and promote the legality and rationality of business rights protection. Therefore, the field of business rights protection needs to pay close attention to the changes of national policies and new court regulations, and strengthen its own compliance and standardization to cope with new challenges and opportunities. At the same time, enterprises also need to strengthen their own intellectual property protection and management, improve their core competitiveness, in order to cope with the challenges of market competition and business rights protection.

New opportunities, new challenges. In today's economic environment, cost reduction and efficiency increase have become one of the important strategies for the sustainable development of enterprises. Intellectual property and legal work play a crucial role. Intellectual property rights can protect the innovation achievements of enterprises and improve the market competitiveness of enterprises. The legal work is an important guarantee to ensure the legal and compliant operation of enterprises. Enterprises need to find more efficient and economical ways to protect and manage intellectual property to reduce costs and improve benefits. At the same time, legal work also needs to pay more attention to risk early warning and dispute resolution, so as to improve the legal compliance level and business efficiency of enterprises. In the face of these challenges, enterprises need to further think about the value and positioning of intellectual property and legal work, strengthen their own intellectual property protection and management, improve the level of legal compliance and risk prevention awareness. Jointly respond to the challenges brought by the fierce market competition under the new situation.

New opportunities, new winds. With the rapid development of science and technology today, there are many challenges and opportunities in Internet intellectual property management and terminal product intellectual property management. Internet intellectual property management pays more attention to the protection of intellectual property rights in network transmission, online transaction, data use and other links, and faces challenges such as online piracy, illegal transmission, infringement and rights protection. However, the intellectual property management of terminal products focuses more on the intellectual property protection of product research and development, production, sales and other links. In the Internet era, data has become a new factor of production, and for intellectual property protection, data security and privacy protection have become a new challenge. The Internet era has brought new opportunities and challenges to intellectual property protection, which requires us to continue to explore and innovate, so as to better protect intellectual property, promote economic development and improve innovation ability.

New challenges, new prospects. The value of intellectual property is reflected in its importance for innovation and economic development. It is of great value in driving innovation, building brand image and maintaining the competitiveness of enterprises. By protecting and utilizing intellectual property rights, enterprises can obtain substantial economic benefits from them and further promote the progress of innovation and technology.

New challenges, new future. With the increasing awareness of intellectual property protection and the increasing complexity of legal work, enterprises have an increasing demand for intellectual property and legal talents. However, with the expansion of enterprise business and the intensification of market competition, intellectual property and legal work is increasingly complex, which requires continuous updating of knowledge and improvement of skills. For relevant practitioners, they should have the thinking of "breaking the circle". They not only need to constantly learn and improve their professional quality, but also adapt to the development and changes of The Times. From a higher perspective, they should have the courage to break their own inherent work scope and dabble in more fields.

With the increasing importance and complexity of intellectual property protection, enterprises must innovate management concepts and methods under the new situation, and adopt a series of innovative and optimized intellectual property management strategies to adapt to the new challenges. Improve the ability of independent innovation, cultivate independent intellectual property rights, rationally plan the portfolio and protection scope of intellectual property rights, and carry out effective distribution of intellectual property rights in domestic and foreign markets, participate in the global market competition, and better safeguard their own rights and interests in the context of global economic integration.

With the increasing importance and complexity of intellectual property protection, enterprises must innovate management concepts and methods under the new situation, and adopt a series of innovative and optimized intellectual property management strategies to adapt to the new challenges. Improve the ability of independent innovation, cultivate independent intellectual property rights, rationally plan the portfolio and protection scope of intellectual property rights, and carry out effective distribution of intellectual property rights in domestic and foreign markets, participate in the global market competition, and better safeguard their own rights and interests in the context of global economic integration.

Founded in 2006, CEIPS is a learning and exchange organization focused on the field of intellectual property. With the core values of "sharing, cooperation and dedication", it is committed to sharing and exchanging cutting-edge intellectual property and practical experience, and pays attention to the high-quality growth of the professional community. More than 500 members and participants of the salon have been reunited, gathering intellectual property and legal elites from many well-known domestic enterprises, including ZTE, Tencent, CATL, Ping An, BYD, Midea, China Mobile and so on.